Translating Sustainability: Advocating Eco-Friendly Creativity against the Anthropocene
At COP 28 in Dubai, the British Council MENA and the Lakes International Comic Art Festival host a performative lecture as part of a program centered on storytelling through visuals and language, with a focus eco-translation.
Led by Ain Shams University scholars Iman Ezzeldin and Mustafa Riad, the presentation explores how translation in literature, arts, and architecture can communicate ecological messages, cultural identities, and values.
Through visuals and music, the lecture showcases real-world examples, including renowned literary works and sacred texts, highlighting the evolving environmental consciousness. It emphasizes the challenges in translating texts with ecological themes and stresses the need for accurate conveyance of cultural nuances.
The event underscores the vital role of translation in promoting environmental awareness, advocating a more sustainable approach in creative storytelling across diverse linguistic and cultural boundaries.